Evidence
Start with what the connected and measured record contains.
AI-powered local marketing intelligence
See what changed. Know where to focus next.
Vicin connects search visibility, marketing performance, reputation, competitors, off-site presence, and local context around each business location.
- Understand performance across connected sources
- Find meaningful opportunities without losing the evidence
- Move from a signal to the next supported action
Built for businesses and teams responsible for one location or many.
One business pictureConnected evidence in context
For owners and marketersOne location, many locations, or client work
Location-level detailFrom a business view to the supporting signal
AI with visible limitsHelp with interpretation, not invented certainty
How Vicin turns data into direction
From scattered signals to a supported next step.
Vicin keeps the evidence attached as it moves from measurement to interpretation, opportunity, and action.
Interpretation
Place the signal beside its comparison, timing, source, and related activity.
Opportunity
Identify a measurable gap, change, or question worth investigating.
Action
Present the next step that the current evidence can support.
The result:a clearer reason to act, with the source and limits still visible.
The evidence layer
One business picture, built from the signals that matter.
Vicin brings connected account data, public context, local search measurements, and off-site evidence into one product view.
Read signals togetherSee how search, website, advertising, reputation, competitors, and location context relate.
Keep each source in contextKnow what a measurement can establish and where its meaning stops.
Follow evidence deeperMove from a broad business change to the source record behind it.
Who Vicin is for
Local marketing intelligence built for the way you work.
Vicin is local SEO and marketing intelligence software for owners and marketers who need to connect Google Maps visibility, organic search, paid advertising, website performance, reviews, competitors, and local market conditions.
Small businesses
See how your business performs across Google Maps and local search, then connect that visibility with website activity, reviews, paid advertising, and nearby competitors. Identify where performance is strong, where visibility is being lost, and which part of your local marketing needs attention.
For small businessesMulti-location businesses
Compare performance across locations without stripping away local context. Keep the market, data source, and supporting evidence attached to each result so you can distinguish a location-specific issue from a wider pattern across the business.
For multi-location teamsMarketing agencies
Evaluate client search visibility, paid advertising, reviews, competitors, and market evidence through a consistent review process. Bring the evidence behind each finding into the analysis so recommendations can be traced back to the data that supports them.
For marketing agenciesFreelance marketers
Turn organic search, Google Maps visibility, website activity, paid advertising, and review data into clearer client reporting. Show what changed, where the supporting evidence comes from, and which findings deserve attention instead of presenting disconnected channel metrics.
For freelance marketersInside Vicin
See the product areas your team can use.
Each view answers a different business question and keeps the related measurement, context, and next check within reach.
Performance overview
Bring connected marketing and business signals into one summary before opening the detail.
Local search visibility
See where the business appears across its local search area and how visibility moves through time.
Paid search and ads
Read campaign activity, spend, clicks, conversions, keywords, devices, and geographic performance.
Website and organic search
Connect website activity with organic queries, pages, engagement, events, and measured conversion paths.
Competitor comparison
Compare the business with the competitors included in the same local analysis.
Reputation intelligence
Read rating, review activity, recurring themes, and issues that may need attention.
Links and citations
Separate backlinks, confirmed citations, possible citations, filtering, and competitor differences.
Market context
Place business performance beside available area-level context without treating area data as customer data.
Trends and forecasting
Review historical movement and supported forecasts while keeping uncertainty visible.
SEO and GBP Experiments
Record the change. Measure what moved.
Log a website or Google Business Profile update, then compare the measurements before and after it.
Website search performanceFollow clicks, impressions, average position, and click-through rate for the changed page.
GBP and map visibilityCompare map visibility, coverage, top rankings, average rank, and visible area for a tracked keyword.
A signal, not proof of causeKeep the observed change separate from a claim that the logged update caused it.
Map comparisons require a grid captured before the GBP change. If no earlier grid exists, Vicin reports no baseline instead of estimating one.
Intelligence areas
See the business from every angle that affects local growth.
Move between performance, local visibility, paid search, reputation, competitors, market context, locations, and off-site presence without losing the connection between them.
Performance intelligence
Bring connected marketing and business signals into one view, then investigate the changes that matter.
See Vicin in actionLocal search
See visibility across the local search area and through time.
Paid search and ads
Understand campaign activity, spend, clicks, conversions, keywords, devices, and geography.
Competitive intelligence
Compare the business with competitors included in the same local analysis.
Reputation intelligence
Read rating, review activity, themes, and issues that need attention.
Market intelligence
Place business evidence beside the available context around each location.
Portfolio intelligence
Compare locations on the same basis and investigate meaningful differences.
Links and citations
Separate backlinks, confirmed citations, possible citations, filtering, and competitor gaps.
Competitive opportunity
Find meaningful differences between the business and its competitors.
Vicin identifies evidence observed for the included competitor set that was not observed for the business, then keeps that difference framed as an investigation opportunity.
Observed evidence
What the current record contains for the business.
Comparable evidence
What the same analysis observed for included competitors.
Investigation opportunity
The measurable difference, its scope, and the next check.
AI across Vicin
AI helps teams understand the record, not replace it.
Vicin uses AI to organize related signals and make the next decision easier while keeping uncertainty and missing evidence visible.
A recommendation should not be stronger than the evidence behind it.
Confirmed evidence can support a confirmed finding. Potential evidence remains a lead. Unavailable evidence remains unavailable. A possible driver does not become a proven cause.
Detect
Find material changes across related business and marketing signals.
Explain
Organize the available evidence and unresolved questions.
Prioritize
Separate supported findings from noise and missing data.
Recommend
Present a next action that fits the current record.
Data sources
Know where the business picture comes from.
Vicin connects customer-authorized accounts, public data, local search measurements, and off-site evidence. Each source contributes a defined part of the record.
Google Business Profile
Listing visibility, customer actions, search terms, business details, and Google reviews.
Customer connectionGoogle Analytics 4
Acquisition, website behavior, engagement, events, and measured conversion paths.
Customer connectionGoogle Search Console
Organic queries, clicks, impressions, position, pages, and search movement.
Customer connectionGoogle Ads
Campaign activity, spend, clicks, conversions, devices, keywords, and geography.
Customer connectionGoogle Places
Nearby businesses, local competitor groups, ratings, review counts, and distance.
Vicin measurementU.S. Census ACS
Area-level demographic and housing context. This describes the area, not the business's customers.
Public datasetLocal ranking measurements
Search results measured from points across the business's local area.
Vicin measurementLinks and citation evidence
Referring pages, linking domains, directory evidence, filtering, and competitor differences.
Vicin measurementQuestions about Vicin
What to know before connecting an account.
Straight answers about evidence, AI, missing data, off-site presence, and multiple locations.
What makes Vicin different from a standard marketing dashboard?
Vicin connects related signals and keeps the evidence state attached to the conclusion. Confirmed, potential, unavailable, and filtered evidence remain distinct.
How does Vicin determine what a finding means?
It begins with what was measured, the comparison and time period, what the measurement supports, and what remains unresolved.
How does Vicin handle missing data?
Missing evidence remains unavailable. An absent measurement does not appear as a measured zero.
What is the difference between a backlink and a citation?
A backlink identifies a referring page that links to the business website. A confirmed citation requires evidence that verifies the expected business listing.
What does a competitor link or citation gap mean?
The available record contains evidence for included competitors that was not observed for the business under the same analysis. It identifies a question to investigate, not a guaranteed result.
How does Vicin use AI?
AI helps detect changes, organize evidence, prioritize findings, and present supported next actions. It does not replace missing evidence with an assumed answer.
Can Vicin compare multiple locations?
Vicin preserves organization, portfolio, market, location, and signal context so teams can compare broadly and investigate locally.
Which accounts can connect to Vicin?
The product record includes Google Business Profile, Google Analytics 4, Google Search Console, and Google Ads connections, alongside Vicin measurements and public data.
See what deserves attention next.
Turn local marketing data into a clearer investigation, a better-supported decision, and a next step grounded in the available record.