Custom reporting
Branded monthly marketing reports for clients.
Put the month’s marketing performance in front of your client or business owner. Choose the sections, apply your branding, and download the report as a PDF. Send it manually or schedule monthly email delivery.
Vicin brings available measurements into one report for each business. Agencies and marketers can review a monthly summary, performance comparisons, and the source information behind the figures.
Your company at the top of every report
Save your logo and company details once for the reports your account creates.
Add your company name, address, tagline, phone, email, and website. The saved header appears above the business name and reporting period. Empty contact fields stay off the document.
Your account keeps the same company branding across reports. Each business has its own section choices.
Choose the sections each business needs
Keep the report relevant to the client, the connected accounts, and the work you review together.
Choose which sections to include and save the selection for that business. A report for one business can focus on paid advertising and leads; another can emphasize organic search, local visibility, and reviews.
The browser report and PDF follow the saved selection. Selected sections without usable data for the month are left out automatically.
Bring the marketing evidence into one document
The report uses available measurements from connected Google Analytics 4, Google Search Console, Google Ads, and Google Business Profile sources. See supported sources and permissions.
- Website performance, organic search, and leads
- Review website sessions and users, traffic sources, top visitor cities, landing pages, search clicks and impressions, and measured lead activity. Relevant tables show changes against the prior month and the same month last year.
- Where your money goes
- Read marketing spend alongside measured outcomes and cost figures. Keep the spending discussion connected to the activity the business can actually measure.
- Paid advertising
- Include advertising spend, clicks, impressions, click-through rate, average cost per click, and recorded conversions when the connected Google Ads account provides the data.
- Local performance on Google Business Profile
- Show profile visibility, website clicks, call button clicks, direction requests, and the action mix. Search and Maps visibility remain separate within the profile reading.
- Google Rank tracker
- Include the latest saved Local Rank Checker captures for the selected business location, with the keyword, original capture date, mapped positions, and visibility at the measured points.
- What reviews mention
- Bring review topics and sentiment into the client discussion. The topic breakdown helps the reader see which parts of the customer experience appear in the reviews.
The links above open the underlying marketing measurements. For a separate investigation, review AI Visibility measurements.
Start the discussion with what changed
Open with the headline measurements, then read the month’s traffic, lead, tracking, and source signals.
The Executive summary brings together available website, organic search, and advertising figures. What matters most this month organizes the performance reading into topics the client can discuss.
Use the report to identify the areas that deserve a closer look. The Performance views provide the underlying measurements and comparisons for that investigation.
Explain the number behind the chart
A client needs to understand what a measurement counts before deciding what it means.
The Business Profile section separates visibility from actions and shows the action mix. Actions per 100 impressions = recorded profile actions / profile impressions × 100. This is not a conversion rate or a count of completed calls, bookings, or sales.
The report also identifies its included sources and missing coverage. Website lead measurements describe tracked activity, not verified customers or completed sales.
From a completed month to a PDF
Review the report in your browser before putting the document in front of the client.
Choose a completed month
Select the reporting month for the business. Monthly measurements use that calendar month, with prior-month and year-over-year comparisons where the source supports them.
Review the content
Check the business, reporting period, branding, selected sections, and available measurements. Read the source coverage alongside the results.
Download the PDF
Download the report with the same selected content and branding. The settings panels and browser controls stay out of the PDF.
Saved Maps captures retain their own dates. Read the capture date beside the reporting month when discussing local rankings.
Send reports yourself or schedule monthly delivery
Send the branded PDF from your connected Gmail or Google Workspace address. Save recipients, an email subject, and a message for each business.
Send a selected month’s report manually after reviewing it, or turn on automatic monthly delivery. Choose a day from the 5th through the 28th, and Vicin sends the previous calendar month’s report with your saved branding and section choices.
Each business can have up to 10 recipients. A send history shows recorded outcomes so you can check what happened.
Questions about custom reporting
Can I put this in front of a client without rebuilding it?
Yes. Save your logo and company name, address, tagline, phone, email, and website, then choose the included sections for each business. Account owners and Full-access team members can edit those settings. Review the finished report before downloading the PDF.
Do I need to set up the branding for every business?
Your saved header applies to the reports your account creates. Each business keeps its own section selection, so you can tailor the content while retaining the same company branding.
Which month can I report on?
Reports use completed calendar months. The default is the most recent completed month. The report identifies the selected period and uses the prior month and the same month last year for relevant comparisons.
What happens when a section has no data?
A selected section without usable data for the reporting month is left out. The report’s source coverage explains which information is included and which sources are missing.
Can I download the report as a PDF?
Yes. You can review the report in your browser and download a PDF with the selected sections and saved branding. The document omits the month selector and settings controls.
Where can I investigate a result before discussing it?
Use the linked report areas above to open Performance for website, search, lead, and Business Profile measurements. Continue in Paid Ads, Google Rank tracker, or Reputation for the relevant area.
Which email address sends the report?
Your connected Gmail or Google Workspace address. Vicin requests permission to send email and cannot read your inbox.
Can I send reports during the trial?
You can configure report delivery during the trial. Sending starts with your subscription.
Prepare the monthly report your client needs
Connect the business’s evidence, choose its report sections, and present the month under your company name.