Local SEO audit
Google Business Profile Audit and Landing Page Audit
Find gaps in your Google profile and the page customers visit.
Check your business information, reviews, local visibility and the landing page linked from your Google Business Profile. See what needs attention, compare the evidence and follow a prioritized action plan.
Check both sides of a local search visit
A customer finds your business on Google, then opens your website. Different phone numbers, incomplete service details or a page that describes the wrong location can interrupt that visit. Vicin checks your profile and its linked page together so you can find the gap and decide where to act.
- GBP audit
- Review the listing customers see in Google Search and Maps: business details, categories, services, reviews, media and activity.
- Landing page audit
- Examine the page your profile links to, including its content, business details, technical elements and contact options.
- Evidence and next steps
- Read the result for each check, see its supporting detail and choose your next task from the action plan.
Google Business Profile audit
Find the details your profile needs
Start with what a customer can learn about your business before they open your website.
Vicin checks your business name, phone, website and address. It also reviews your primary category, more specific category options, additional categories, listed services and the attributes you have answered.
Read the evidence behind your description, opening hours, service area and social links. Separate checks show strengths, details that need attention and recommendations worth considering.
See Google Business Profile managementReview the signals around your listing
- Reviews and nearby benchmarks
- Compare your rating, review count and review pace with nearby businesses. Follow the finding into Reputation to investigate the review evidence and decide what to address.
- Photos, videos and posts
- Review available photo and video evidence, current posts and offers. Comparisons use the media counts available for your business and the nearby set.
- Listing control and accuracy
- Inspect verification and ownership evidence, potential duplicate listings and Google-suggested changes. Review a possible duplicate before deciding what action to take.
Profile-to-page alignment
Does your website describe the same business?
A complete profile can still send customers to a page with different details. The landing page audit compares the two.
Compare the business name, phone, address and opening hours found on the page with your Google Business Profile. Review category and service coverage to see how the page describes the business.
For your tracked keywords and location, Vicin shows whether the terms appear in the title, headings or page text, or are absent. Service comparisons identify profile services missing from the page and flag possible service headings to review against your profile.
A service listed on Google may have no explanation on the linked page. A phone number may appear on the page but differ from the profile. These findings point to a specific detail you can check, rather than a broad instruction to add more content.
Technical website audit
Check the page behind the click
Inspect the technical and on-page details that affect how the linked page loads, describes itself and presents your business.
Vicin follows redirects to the final page and checks HTTPS, canonical and sharing tags, the mobile viewport, images and alt text, scripts, and mobile page-load performance.
The website audit also reads LocalBusiness structured data and its business details. Title, meta description and main heading checks sit alongside city and tracked-keyword coverage, so technical findings retain their local context.
Title length and word count are useful evidence to review alongside the content itself. They help you locate an issue and assess the page.
Read the content and contact evidence
The page audit checks what the linked page says and how a visitor can reach you. It also examines linked URLs and sitemap entries for service and location page coverage.
- Services and locations
- See which services and tracked terms appear in the page content. Inspect service and location page signals from the links and sitemap, plus links from the homepage to the audited landing page.
- Ways to contact the business
- Review tappable phone links, email, social links, map information and contact actions found in the page markup. Check the supporting evidence for reviews, linked awards and a founding year.
- Nearby business comparisons
- Compare available nearby businesses' ratings, review counts, review pace, photos and primary categories in GBP Audit.
Local visibility context
Put audit findings beside your local rankings
A profile or page finding is easier to assess when you can also see where your business appears.
Vicin connects the audit with saved Local Grid results for your tracked keywords. Review average rank and top-three coverage, then compare coverage across distance bands from your business address.
For a tracked keyword that names a city, City Proximity Fit adds geographic context: your distance from the city center, the distances of businesses earning top-three placements and the observed results at comparable distances.
Use those results to separate a content gap you can address from a geographic constraint you need to consider. The audit points you toward the matching Local Grid or city target analysis for a closer look.
See Local Grid analysisSee the evidence behind each finding
Vicin brings your profile, linked page, tracked keywords and saved Local Grid results into the audit. Each check shows the observed detail or comparison behind its result. Nearby medians and averages put review, category, media and link findings in context.
The evidence helps you separate a detail to correct from a pattern to investigate. A profile-to-page mismatch points to information to review. Distance and top-three coverage help you assess the local search area before choosing a different content task.
Profile search terms add another angle. Compare the available non-brand searches customers use to find your profile with the keywords you track, then investigate gaps in the Local tab.
Prioritized action plan
Turn the findings into work you can act on
High, Medium and Recommended priorities organize the findings into a practical next-step list.
Each item explains the issue and points toward the relevant work. Profile findings lead to profile management; review findings lead to Reputation. Other findings connect to Photos, Social Posts, Local Grid, or Links & Citations.
Website findings identify the work to carry into your website editing process. You can review the evidence first, then update the page through the tools or team responsible for your site.
Scheduled daily checks use your saved business data to reassess the profile and page. Return to the audit after a change and review the findings alongside the refreshed source evidence.
Use the audit to decide what deserves attention
Review the profile and linked page
Open GBP Audit and Page Audit in the Local tab. Start with the strengths and attention items, then read the check that explains each finding.
Choose the task with the strongest evidence
Compare business details, nearby benchmarks and local rankings before deciding what to change. A mismatch needs a different response from a distance-related ranking pattern.
Check the result after your changes
Return to the audit to review the current findings. For a measured test, SEO / GBP Experiments lets you record a change and compare the available search and business results over time.
One location, several locations or a client portfolio
Use the findings to agree on the next task with your marketer, website team or client.
- Local business owners
- Review the profile and page for your storefront or service-area business. Bring specific findings to the person responsible for your listing or website.
- Teams managing multiple locations
- Investigate each business separately. Check that its profile points to a page with the right location details and service information.
- Agencies and local SEO consultants
- Turn a client audit into a list of profile, website and visibility tasks, with the supporting evidence ready to discuss.
Questions about GBP and website audits
What is a GBP audit?
A GBP audit is a Google Business Profile audit. In Vicin, it reviews your business details, categories, services, attributes, reviews, media and listing activity, with nearby and local-ranking context where the data is available.
Which landing page does Vicin audit?
Vicin starts with the Website address on that business's Google Business Profile and follows its redirects. A location-specific URL directs the audit to that location's page. You can review the Website field in Manage Profile.
How does a website audit fit into a local SEO audit?
The website audit examines the linked landing page and service or location page signals found through links and sitemap entries. The local SEO audit combines that evidence with your Google profile, nearby benchmarks and saved Local Grid results.
What does For your information mean in an audit?
It marks context to consider without counting it as a problem. Needs attention identifies an issue to review, while Recommended identifies a suggested improvement. Read the evidence beside the status before choosing a change.
Does the audit make changes automatically?
You choose which findings to act on. Profile actions open the relevant Vicin section for you to review or edit. Your website team or editing tools handle changes to the page.
How do nearby businesses appear in the audit?
The audit uses available nearby data for comparisons such as categories, reviews, media and links. Local Grid results add keyword and distance context to those comparisons.
How is GBP and Page Audit priced?
GBP and Page Audit is part of Vicin. Plans use the number of businesses you save, with the same reporting and analysis features across every band. See Vicin pricing for monthly prices and team capacity.
Find the gaps in your profile and landing page
Start with the evidence. Choose the next task. Review the result.