Your performance
- All your data in one placeBusiness Profile, Search Console, Analytics and Ads, read together.
- Where your money goesWhat you pay per call, per lead, per booked job, by location.
- PerformanceWhat your ads, listings and site actually produced, by location.
- Paid adsWhere the ad budget went, what came back, and what the audit finds.
- ReputationWhat reviewers say, and how that changes over time.
- GBP managementGoogle Business Profile management.
- Links and citationsWhere your business is listed, and where it is missing.
- Custom reportingThe reading arranged for the client or owner who has to act on it.
Your market
- Next month expectationsThe traffic, calls and clicks to expect, and whether you are behind.
- ReferralsWho sends you traffic, and which sources are changing.
- TrendsWhat changed, and whether it was you or the market.
- Local gridWhere you appear on the map, point by point around each location.
- Compare your own locationsEach location against the others you run in the same city.
- CompetitorsWhich businesses appear beside you, and where they are gaining.
- MarketWho lives, works and searches around each location.
- AI VisibilityAI Visibility.
By business
- Small businessesOne location, no analyst. What moved, and whether it was you.
- Multi-location businessesOne reading of every location, and how they differ.
- Marketing agenciesThe market context that makes a client report defensible.
- Freelance marketersOne person, several clients, and the reading done for you.
Understand the subject
- What is local SEO?How local search works, what to improve, and what to measure.
- Google Business Profile optimizationA field-by-field guide to accurate profile settings and public checks.
- Google Business Profile supportChoose the right Google help, appeal, ownership, verification, or review process.
- MethodologyHow each measurement is taken, and what it cannot see.
- GlossaryOne definition per term, used the same way everywhere.