REPUTATION INTELLIGENCE + REVIEW MANAGEMENT
Reputation Intelligence & Review Management
Your Google rating is the headline. The reviews show what customers praise, where problems repeat, and which feedback still needs your team's attention.
Vicin connects location-level review analysis with a Review Center for handling recent reviews across your matched businesses.
REPUTATION HEALTH
See the reputation behind the average rating.
For a business matched to its Google Business Profile, start with the rating and review count, then inspect the feedback behind them.
Review growth shows when dated reviews accumulated. Star mix shows the spread from one to five stars. Review pace uses the last three complete calendar months, with the current partial month shown separately.
- Rating and volume
- See the current Google rating beside the number of reviews Google reports for the selected business.
- Recent review pace
- See how many reviews arrived in each recent month and the average across the last three complete months.
- Star mix and growth
- Read the distribution behind the average and the dated growth of the reviews returned on the current read.
WHAT REVIEWS MENTION
Find the themes customers raise again and again.
One rating cannot show whether people repeatedly praise the staff or keep describing the same service problem.
See which themes repeat, how many written Google reviews mention each one, and how their ratings fall across low, middle, and high star bands. Open a theme to read the matching reviews.
Recognize strengths
Repeated praise can help your team see which parts of the customer experience people value.
Investigate recurring issues
Repeated complaints can point to a problem worth examining with the people who run that location.
A topic mentioned once carries less evidence than one mentioned across many reviews. The review text remains available behind the summary.
LOCAL CONTEXT
Put your rating beside businesses customers see in local search.
A rating gains context when you see the businesses appearing across the same measured Local Grid.
Vicin shows the leading businesses for a tracked search term, their available ratings and review counts, and how often they appeared at the measured points. Compare your rating and review volume with that group rather than treating every nearby business as equally relevant.
The tracked search term and measured points keep the comparison tied to a specific local result, so your team can choose which reputation gap to investigate.
The Rating gap panel compares your Google rating with the local median for nearby businesses. It also shows the arithmetic distance in additional five-star reviews, with the assumption stated beside the figure.
See how Local Grid worksONE BUSINESS OR MANY
Work from one business to the full portfolio.
Reputation analyzes one selected business in depth. Review Center brings recent reviews from matched businesses into one working queue, with a filter for each location.
One business
See its Google rating, review pace, star mix, growth, and recurring topics, then open the individual reviews behind those patterns.
Multi-location teams
Scan recent reviews across matched locations, keep the business named on each card, and filter to one business before handling its feedback.
Marketing agencies
Use the location-level analysis for each saved client business, then filter the shared review queue to the business whose review needs a response.
REVIEW CENTER
Manage recent reviews across your matched businesses.
One operating view helps a portfolio team see new feedback without opening each business profile in turn.
Filter by business or use All Reviews, Needs Reply, Needs your attention, Possible Policy Violations, and Replied. Each queue keeps the review text and its business context close to the next action.
Open Possible Policy Violations to inspect a review and its reason. A flag points to a possible concern, not a confirmed rule violation. Use Needs your attention for feedback that calls for closer care.
REVIEW REPLIES
Read the review, then write the response in Vicin.
The review and any existing owner response stay in view while a person writes, edits, or reviews the reply.
Authorized users can write, edit, or delete a Google owner reply from Review Center. A person reviews the words and explicitly selects Publish to Google for a new or edited reply.
Vicin shows the reply state Google returned beside the review.
FROM FEEDBACK TO ACTION
Use the same evidence for analysis and response.
The location view explains the pattern. Review Center brings the individual reviews into the team's daily work.
- 01
Read the location
Check rating, pace, growth, star mix, and the written topics customers mention.
- 02
Investigate the context
Open the reviews behind a recurring theme and compare the location with businesses appearing in the same measured local search.
- 03
Handle the review
Find feedback that needs a reply or closer attention, then respond with the review in view.
COMMON QUESTIONS
What to know before using Reputation
Which reviews does Vicin analyze?
The Reputation analysis uses Google reviews for businesses matched to Google Business Profile locations.
How is review pace calculated?
The pace uses the last three complete months. The current partial month appears separately so it does not distort that average.
Can I reply to reviews from Vicin?
Yes. An authorized user can write, edit, and delete Google owner replies in Vicin. A person reviews the words and selects Publish to Google for a new or edited reply.
Does a possible policy flag mean a review violates Google's rules?
No. It identifies content for a person's review. Your team can inspect the review and decide whether to use Google's reporting process.
Why might the growth chart count differ from Google's review total?
The growth chart counts dated reviews Google returned on the current read. Google can report a higher headline total than the set returned for that chart.
How do I connect Google reviews to a business?
Add your business in Vicin, connect a Google account with access to its Business Profile, and match the profile to that business. Reputation reads Google reviews for the matched location. Your 14-day trial starts with your first Google connection, not when you register. You can start without a card.
How much does Vicin cost for one or more businesses?
Plans are priced by saved business count. Every paid band includes the same product features; business capacity and team seats change by band. See current monthly prices.
Understand the feedback. Handle the reviews.
See what customers repeatedly mention at each location, compare reputation locally, and manage the replies that need your team.