Save time on competitor research
See the linking domains Vicin found across your measured competitors in one place instead of researching each business separately.
Links & Citations
Local Competitor Link & Citation Opportunities
Links & Citations is Vicin's local backlink-gap analysis. It compares domains linking to businesses in your Local Grid with domains linking to you, then shows the sources your business is missing.
Try Vicin FreeWhy the gap matters
Local competition extends beyond the map.
Local Grid shows which businesses appear across your tracked search area. Those same businesses have a presence on other websites: local organizations, industry resources, directories, and other sources that link to them. Knowing where their links come from adds context to the rankings you already see.
An opportunity is a source that links to a measured competitor, does not link to you, and passes Vicin's quality filters. The list brings those sources together for you to evaluate.
What you gain
Less searching. Better places to start.
Turn competitor research into a list you can use, without checking every rival's links one by one. Relevant links and citations can strengthen your local search presence by helping search engines connect your business with its location, category, services, and surrounding market. They can also reveal trusted local organizations, directories, industry resources, publications, and other websites where competitors have earned visibility and your business has not.
Those mentions matter beyond traditional SEO. Consistent references to your business, brand, services, and location across credible third-party sources give search engines and AI systems more public information to associate with your business. That can strengthen how clearly your brand is represented across search results, AI-generated answers, and other discovery experiences.
Keep the search local
Work from businesses appearing for your tracked keywords and area, so the research reflects the competition your location faces.
Find shared gaps first
Sources linking to several competitors appear ahead of one-off sources. That gives you a practical starting point for investigation.
See more than a domain name
Review which competitors a source links to, backlink and followed-link counts, and a spam score before deciding whether it is worth your time.
Spot known directory sources
A citation-source marker distinguishes known directory domains from other linking sites, so you can choose the right next step for each source.
Avoid chasing every link
Vicin filters link farms, spammy domains, and free-host pages from the list. You can assess the remaining sources for business fit before pursuing them.
How it works
From local rivals to specific opportunities.
Vicin uses businesses found across your tracked Local Grid keywords and area, then analyzes those with a website. That keeps the link comparison tied to the competitors visible in your market.
- 01 / Find
Start with your measured competitors
Vicin selects businesses appearing in your Local Grid results and identifies the websites associated with them.
- 02 / Compare
Compare their links with yours
The analysis checks which domains link to those competitors and which already link to your business.
- 03 / Focus
See where the overlap is strongest
The opportunity list puts sources shared by more competitors first and shows exactly which businesses they link to.
- 04 / Investigate
Choose sources that make sense
Open the source and check its audience and purpose. Then decide whether a listing, partnership, mention, or other legitimate link fits your business. Appearing on the list is not a recommendation to pursue it.
Keep the research current
Come back to an updated gap each month.
Vicin automatically rechecks eligible businesses each month and recalculates the link comparison from available evidence.
Your current list shows sources linking to competitors but not to you. A new check can reveal newly discovered gaps, giving you a repeatable way to decide what to investigate next.
Who it helps
Useful across one location or many.
The same competitor-backed list supports different kinds of local SEO work.
Small businesses
Find specific sites linking to stronger local competitors and decide which are worth approaching for your business.
Multi-location businesses
Review the competitor set and link gaps for each location instead of assuming every market has the same opportunities.
Marketing agencies
Ground client research in the businesses appearing in their local results and bring a specific opportunity list into planning.
Freelance marketers
Replace repetitive competitor-by-competitor searching with a monthly list of sources to assess and discuss with clients.
See where your local competitors have links you don't.
Find the shared sources, review the evidence, and choose the opportunities that fit your business.